Sharing Stories of Everyday Good

CECP

CECP

Founded in 1999 by actor and philanthropist Paul Newman and other business leaders to create a better world through business, CECP has grown to a movement of more than 200 of the world’s largest companies. CECP is a CEO-led coalition that believes that a company’s social strategy — how it engages with key stakeholders including employees, communities, investors, and customers — determines company success.

Latest stories from CECP

This nonprofit changed its philanthropic focus to better serve veterans

USAA is a unique kind of bank. It was created during the 1920s when army officers had to insure one another's cars because no traditional insurance company would.

Measurement must keep up with evolving social efforts

Measuring and evaluating social outcomes presents a unique challenge for corporations.

Investing in society

The last year has been extraordinary, with traditions upended and instability the norm. Overwhelmingly, however, businesses have emerged as a steadying force.

The new normal of corporate giving

Companies must address short-term shareholder calls for investment returns while meeting broader stakeholder expectations for long-term social impact. But how?

Should every CEO be an activist?

Daryl Brewster, the CEO of CECP, explores the idea that speaking out is becoming a 21st century requirement for the leaders of major companies.

Starting strong in corporate societal engagement leadership: your first 90 days

Congratulations! You’ve earned a senior role in your company’s societal engagement function. Now what?