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The GOOD+ Foundation (formerly Baby Buggy) was founded in 2001 by Jessica Seinfeld shortly after the birth of her first child. She was looking for a mechanism to get her daughter’s gently used items into the hands of neighbors in need.
Seventeen years later, they have donated almost $42 million in children's items to a national network of over 125 anti-poverty programs.
Today, 18 percent of children in the United States live in families with household incomes below the federal poverty level — $24,339 a year for a family of four.
After consulting with the Robin Hood Foundation and doing due diligence, Seinfeld established Baby Buggy and conducted the first Baby Buggy Gear and Clothing Drive at Chelsea Market in NYC. (Photo: GOOD+ Foundation)
Many of the parents served by GOOD+ Foundation are part of a multi-generational cycle of poverty where the day-to-day grind of poverty makes it very difficult for these parents to plan for a brighter future for their children, let alone provide essential items such as car seats, cribs, and clothing that are necessary to keep a child safe and healthy.
Together with their partners, they have helped improve positive outcomes for families.
GOOD+ Foundation carefully selects high-performing programs working with families at a critical pivot point in their journey out of poverty.
These programs provide comprehensive services (counseling, job training, parenting support) over a long period of time, allowing GOOD + Foundation to provide children’s gear and supplies to encourage and reward parental program enrollment and achievement in these life-changing programs.
GOOD+ Foundation invests its resources in more than 125 anti-poverty organizations nationwide with a goal of improving the chances for low-income moms and their children to outgrow poverty; empowering dads so they can fully embrace fatherhood and the responsibilities that accompany this role; and supporting programs that provide high-quality early education and engage parents in the healthy development of their children.
GOOD+ Foundation® partners with a national network of leading programs to break the cycle of family poverty through the power of donated goods and transformational services.Learn More
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